CLIENT: INTERNATIONAL AHMADIYYA FOOTBALL TOURNAMENT (IAFT)
Building a Vibrant
Digital Presence for
IAFT
The International Ahmadiyya Football Tournament, organized by the Ahmadiyya Muslim Jama'at Canada, aimed to unite football enthusiasts from various communities to promote sportsmanship and unity. IAFT sought to enhance their online presence and engage more participants through effective digital marketing strategies.
PROBLEM STATEMENT
Facing a Digital Kickoff Challenge
IAFT faced challenges in generating excitement and participation for the tournament. They needed a compelling digital marketing strategy to increase their online visibility and reach a broader audience. IAFT turned to TMG for expert assistance in creating a vibrant digital presence.
SERVICES
Comprehensive Digital Media Marketing
Branding
We designed a distinctive logo for IAFT, symbolizing unity and sportsmanship. The logo played a pivotal role in establishing a strong visual identity for the tournament that was used across flyers, standees and posters.
Landing Page Design + Development
We developed a responsive landing page for the tournament, ensuring a seamless user experience across all devices. The landing page featured live streaming and live score integration, providing real-time updates to football enthusiasts.
Social Media Marketing
Pre-hype Campaign: We executed a series of engaging reels to build excitement leading up to the tournament. These reels highlighted the tournament’s objectives, showcased participating teams, and shared sneak peeks of the preparations. Tournament Highlights and Updates: During the tournament, we posted real-time updates through reels and images, capturing key moments and keeping the audience informed and engaged. The timely and visually appealing content significantly boosted online interactions and followers.
Community Management
We actively responded to queries on social media and email, engaging with audience to build a stronger online community.
RESULTS
Scoring Big: Major Growth and Engagement Wins
Our comprehensive digital strategy led to a successful and memorable International Ahmadiyya Football Tournament. The branding efforts created a strong and cohesive identity, the responsive landing page attracted and retained visitors with real-time features, and the dynamic social media campaign amplified the tournament’s reach and engagement.
42%
increase in followers
74%
increase in
website visitors
Ready to get started?
